The New iMacs

Apple on Tuesday unveiled a new line of iMac computers and slick software, hoping the glow of iPod MP3 players and iPhones will help shine Apple’s core products.

Apple cheif executive Steve Jobs, in his trademark blue jeans and black shirt, demonstrated the offerings to reporters and analysts at the company’s headquaters in Silicon Valley city of Cupertino.

“The iMac has tremendous amount of momentum, “Jobs said. “We’d like to make it better.”

Apple is replacing its white, plastic iMac with a more powerful, slimmer aluminium and glass machine for either the same price or lesser than its predecessors depending on the model.

Apple calls iMac the “all-in one ” desktop because the hardware-now driven by Intel Core 2 Duo processor is built into the screen that is also equipped with web camera and a microphone. That’s right there’s no bulky CPU to attach to your monitor.

“The iMac has been really successful for us. And we v’e managed to make it ever thinner than before,”Jobs said. In the past, environmental groups have criticised Apple for not doing more to eliminate electronic waste. Jobs replied with the new iMac recyclable aluminium and glass components.

“It’s really been thought through from a recycling point of view,” he said.

He also showed upgrades and innovations packed into Apple iLife software for organising and editing digital movies, pictures or music.

The company also launched a “Web Gallery” where people can easily share videos and images online using it’s programs. The software lets people use Google Adsense to Profit from online advertising on blogs or other personal Websites.

Another software introduced was a spreadsheet program called ‘Numbers’, in a bid to make Apple computers more attractive to offices and business.

“The overriding message here is, there is an Apple ecosystem, “said Michael Garternberg, and analyst at Jupiter Research. “It’s not just iPods and iPhones. Sometimes people forgot that Apple still makes great computers too.”